I got my first one about this time last year. I shot it to crumbs by June. I even shot it after it was just chunks in a pile on my sand hill. I was shooting about 500 arrows a week. I got the replacement free. I tried not to shot it much to save one it, but I did shoot on it some. I mostly shot my bag targets over the summer and fall with field points. I then started to shoot broadheads into it about August. By October I was strapping it with duct tape to keep it going and somewhat together.
Once you pound it a lot the inside turns to crumbs of rubber. Then when the outside starts splitting it will pop open and spill out a lot of the stuff. Broadheads really do them in at least for me shooting vented three and four blades it did. I tossed what was left of the shell of #2 target into the trash in December.
I am not saying it is not a great target, but if you shoot a lot particularly broadheads, it will not last anywhere near a year. However, I don’t know of any target that will last any longer, be as portable, and allow shooting from all angles including from a tree as nice as this target. For the price for two targets it is not bad at all. Just plan to shoot it out before the year is up unless you really don’t shoot that much.