I'm with Curt on this one concerning the open Vias pattern. He obviously used it with good results out at Lambshead in West TX. All over TX the pattern should be deadly. Jason's blog has some great photos from the human perspective. I mix my Sitka patterns with good results, but at multiple ranges the Vias might be a great all around, plus DWR and super light. I am on the ground more anyway.
I'll likely sell off my redundant Sitka, except for the Incinerators for serious cold and wet.
What sold me finally are the technical details of the clothing, and effort put into quality of manufacture. I notice price versus construction job and fabric choices Jason made, and let's not forget the pricing structure/online store. Bottom line JH @ KUIU is running a startup business and I will support him. I know how hard it is when you are wearing all the hats and trying to be successful.
Say no to Corporate Camo!