Steve, really? Comparing 3Rivers to Wal-Mart? NO trad business is making piles of money, regardless of their relative size to other trad businesses. There's just not the scale to make it possible. 3Rivers runs a smart business and is constantly looking at ways to generate profit and grow market share. I will agree that their customer service has suffered a little in recent years based on a few order issues I've had, but this whole big is bad mentality is starting to border on ridiculous.
I don't know how many posts with similar sentiment I've read about Black Widow, 3Rivers and others. They're not bad, they're smart. They've leveraged technology, had a solid approach to marketing and grew their businesses. That's the way growing a business for the long-term works.
Anti-tech, complacent, resisting change...sounds like the GM business plan for the last two decades.