My brother of the bow ,JohnV, brings up a great point. well he should , he's a smart cookie, he's a scientist.
ABS is a very well oiled marketing company when it comes to marketing their product. I understand that aggressive approach will rub some. Hype? in this day and age in a global market, if you have something different than your competitors ( ex.solid Carbon Riser)you better promote it or that is lost invested money. Who else makes a SOLID carbon riser in their longbow? IMO...thats something to Hype about....
but yes ABS knows how to market products for sure.they are stacked in that dept...Garriet Schlief , their president, worked years running the marketing side of one of the nation's largest hunter org. Todd Smith, who needs no introduction, handles some detail also. Ed Schlief,co-owner, well if you know ED, he has a passion for making, inventing and marketing archery hunting products. We were in the bush one time togehter in north alaska and stumbled upon some bow hunters a week deep into our solitude bowhunting trip north of Aniak lake..( my bow is still there, another story), first words out of ed's mouth ....NOT how are ya'll doing? or "any luck?"......but this. "have ya'll ever tried seal skin for arrow rest?"..i hit the ground with laughter. Thats how Ed got started in this buisness, buying seal skin from native American eskimos and turning it into an archery product. gosh that was lat 80's or early 90's...i'm gettin old...hit 50 next week.
now..Is that Bob lee bow really on Steriods?..or Hype?.
.is easton arrows made in USA or assembled?. :eek: ...food for thought...hold your rocks till u know the truth.