2¢
I used to be in the outdoor press, and I never forget that I'm paying for the information I'm reading. There's a lot of copy in TBM that I just don't think is very valuable. On the other hand, I really like the letter from the editor, the interviews (s/b more), the bow reviews GFA's column, basically all the standing columns, but the features can be a little fluffy. There should be some geek feed on carbon arrow consistency standards, string material tests, etc. etc. The kind of stuff that is difficult to pull off. Me & Joe stories can be very good but there just aren't that many Robert Ruarks out there any more. I'm just saying that there is a difference between what I like to read and what I think is valuable enough copy to pay for.
For example, last issue had a coverline feature about budget 3D targets, basically quaker oats boxes and liquid laundry detergent containers filled with Great Stuff foam and set up on little legs. I'm not criticizing the piece; I'm just saying that it's not up to the level of information that you pay for. My first reaction when I saw the photo spread was, "I'm paying for THAT? Are you kidding me?"
I'm mean look around this site or any of the other trad forums. It's free and as far as I'm concerned it is way more valuable than anything I pay for on paper. That's why I became a contributor here: the information is relevant, actionable and valuable because it benefits me directly and right now. Just Rob's arrow video alone is worth the $20 contributor price, not to mention Terry's shot clock. Then there is the shooting video feedback... on and on. I just can't help comparing information I'm paying for against information I'm not paying for.
I do like the ads. Advertising is better on paper than on-line, but websites are better than paper ads. I've bookmarked just about every sponsor on TG and there aren't that many in TBM that aren't also on here.
If I have to pay for information, I want the kind of information I can't get for free. I used to run an outdoor publication that sold for $49 a year, so I know what kind of information that is. And so do you.
And that is information that is specific that directly deals with WHERE I'm going to be hunting and what I'm going to be hunting. I know that is a touchy subject, but all I'm saying is that is the kind of information that is worth money. That's not the only kind of information that's worth paying for, but it's the most obvious.
The vertical magazines (in any genre) tend to take their paying audiences for granted -- my opinion -- and TBM is no different.
I read it, too, every issue, but I wish they were a little more diligent in getting out of the way of the Internet freight train that is clobbering the horizontal magazines (and their writers.) I want TBM to survive and thrive. I do strongly support them and have read it long before I switched over to trad.
So there.
Sorry if that was too "inside baseball"