I don't know of anyone else in the area using it either; my brother-in-law looked at me like a dog that had just been shown a card trick when I told him I was going to order the leafy suit (let's just say, his truck has the Mossy Oak steering wheel protector and seat covers, mmmkay?).
All kidding aside, I'll be finding out soon enough myself how well it works. I ordered the leafy suit and have a lease in the Hill Country area. I also ordered some of their regular pants as well because by all accounts, the suit, especially the pants, get hung up on briars and such rather easily. Certain areas I'll be hunting in are a bit thick, so I may end up just using the leafy jacket and mask; will take some experimenting.
My only concern is that certain high-traffic spots I have picked out for natural ground blinds (I only hunt from the ground) are a bit sparse and there are basically only small cedar trees available for cover (I mean, unless you dig a hole, but I don't think the land owner nor his cattle would be too pleased with me). ASAT light tan in front of dark green background.... We'll see.