I honestly don't see what the hubub is about with 3 Rivers selling sights. Trad archery is, honestly, clinging on the word "trad". I am trying to get back into trad archery after a 20 yr absence - so I can appreciate the "modernization". For starters . . . computer designed limbs, carbon arrows (seems like wood arrows are a minority), synthetic FF string that does not stretch, carbon laminations in limbs, etc, etc. Why do sights shock anybody? If trad archery keeps advancing, might as well just make a longer riser and put wheels on the ends. Like everything else in modern society, it is driven ty technology and companies trying to take your hard-earned dollar. And many in the masses have fallen for it . . . trail camera's, hand-held GPS, scent block clothing, etc, etc, etc. Honestly, I was wanting to get back into trad archery to sort of get away from all the technology, sort of a simpler time and place - where the sport depends mostly on your skill, not technology. I really can't identify with today's trad archers. Just my 2 cents. No reason to rant and rave about a company selling a bow site given all the other tech stuff that is common place. If Howard Hill or Fred Bear could be brought back to life, they could out hunt any of us.