1) Go to 24hourcampfire.com's hunting optics section; this gets kicked around endlessly by very knowledgeable people and industry reps.
2) If you want extraordinary glass for pretty reasonable $$ (~$400), go with the Zen-Ray recommendation or Eagle Optics' equivalent. I've seen their 7x42, and it's staggeringly good. Zen-Ray is having a sale on their newest and best that ends Saturday. Everyone raves about these as being nearly imperceptibly inferior to the big 3 for a small fraction of the price, though long-term durability is not yet determined.
3) If you want to go really cheap, go with the Leupold 6x30 Yosemites porros (~$80). Pretty terrific, bright, good image. I bought a pair as truck/kid binocs and love them. Don't go with the 8x30's.
4) Not all the Vortex lines are that great, but the better lines are, and they have a great warranty.
5) Doug at cameralandny.com is highly regarded for ethics, service, and knowledge, has varying deals going all the time, and carries a broad variety. I bought a pair of refurb 8x32 Leicas years ago from him that I carry all the time. They look(ed) and perform like new.
6) All these other suggestions are good. Nikon Monarchs, Minox, Meoptas, etc. are all fine choices. The Swift Audubons porro prisms described above are just fantastic glasses. Porro prisms are kind of their own thing; much better view than price-equivalent roof prisms, a little bulky, not as moisture resistant. In general, it has gotten pretty hard to go badly wrong in the mid-range. Like the Nikon guy said, things have changed a lot--for the better...
7) I have a new pair of excellent Minox 8x33's I'll give a good price on. Received as a gift I didn't need. PM if interested.