I have some Vortex binos and they are great .... very clear and bright with a life time transferable warranty. I had never heard of them and traded a bow for the pair I have. It was a very good trade. I have had good binos before, Zeiss, so I had something to compare too. If you are going to use your optics a great deal do not go cheap. If only occasionally then perhaps go with a budget brand.
If you have the chance to use someones spotting scope to discover some of the features you might want but are not aware of like quick location of a view target or eye piece fit or focus dials ect ect that would be a benefit.