I didn't know what this stuff was, so went to the website and checked it out. (Nice website, by the way!) So Pete, how about adding a nice plaid to go along with the loden green and khaki shirts? There seems to be an increasing market for the non-camo quality hunting clothes.
Since Sitka gear is about clothes, instead of "pro-staff" or "team sitka", maybe just call the guys "fashion models". Heck, Biggie has been modeling lingerie for a couple years now (fruits of the loom, I think) and Guru was a cover girl once, and Mike is a movie star (although they go straight to DVD instead of the theater), and Pete just looks the part. Bryce is always in the bowhunting magazines, but he has been known to go to the thrift stores and wally world shopping for warm plaids on sale.
Just a thought, of course.