Hype?...I think not. Just a groundswell of very positive feelings from a lot of hunters who wanted something different and found it here. Doesn't necessarily mean they don't like kill videos either, but this is a video one can watch with the family or non-hunters without them being grossed out.
(Gruesome...come on, give me a break. If this video is gruesome, I can't believe you could even watch 90% of what's on the market without losing your lunch).
To the fellow who demands a video be educational, I would say I like educational videos also. But I think there are very few standard hunting videos that educate in any way. Usually these sponsored hunters are climbing up in stands set by others; no educational value there. Instead we usually see poor shot selection that goes unexplained, or is passed off as "I had to take that shot," or poor shot placement that also goes unexplained. Too often, I wish they'd explain the shot and the trailing results. How far was the trail, where did they actually hit? (And, how many other shots were actually taken to make this video that didn't end up with the lucky ending?).
Did I have my favorite and least favorite parts of Primal Dreams? Of course. I'm kind of from the camp if you've seen one turkey, you've seen 'em all. But the elk and moose (mountain) footage was awesome and something that is almost impossible for me to experience until retirement. And I can never get enough whitetails... To each their own.
I don't think anyone's mentioned it yet, but I'm thinking the reason the moose footage doesn't have any shot sequences, etc. was the fact that it may have been a solo hunt. I'm not sure, but I think this was also the TBM story which made me sore just from reading it (the packing of the moose back to camp).
I think constructive criticism is beneficial to the boys, but for many naysayers, if you've never tried to film your own hunts, it's a three-ring circus up in the tree all the while you're trying to kill something. Quite frankly, the whole experience (trying to juggle all that) is very over-rated. And it can cost you shots at critters, which is a high price to pay.