I have owned a bunch; Sears, Leupold, Swarovski, Zeiss, and Leica.
My favorite and the one I bought for the second time around is the 8X30 Swarovski.
Why? I think it is the best compromise for me. The 10X42 Leica was great, but too heavy hanging around my neck so I found myself using my 8X20 Zeiss just because I could easily stick them in my pocket.
The 8X30 gives me that perfect, sharp, nice round view. I just never get tired of looking through them. They seem to fit my face the best.
So right now I have the 8X30 Swaro and the Zeiss 8X20 and I think my search for binoculars is done.
If I won the lottery I might buy a pair of EL's but I am perfectly happy with what I have.