I've also shot a variety of broadheads through a variety of animals and noticed little penetration difference, though I shoot fairly heavy bows, arrows and broadheads.
I recently shot a 195 lb buck in the left shoulder blade with a Simmons Tree Shark. The broadhead went through the shoulder blade, into the spine, and dropped the buck in it's tracks.
The penetration of an arrow is the result of a variety of factors, though I think the cutting surface of the broadhead does play a part. I've shot a lot of animals with WW heads and think they are great, but currently I like big 2 blades - maybe tomorrow I'll be back to WW. A 7/8" diameter 3 blade head, 2 1/4 inches long would have 6 3/4" of cutting edge, and a theoretical 1 5/16" cut "width (each blade extends 7/16" from the centerline, for a total of 1 5/16", so perhaps it penetrates better than a wide 2 blade, but then again you're pushing 3 blades with their "wedge" effect, from the start of entrance, whereas the heads like Simmons and Biggames have long, narrow 2 blade tips that start cutting on entrance and open a wound channel.
Shoot what flies best and you can get and keep razor sharp.