It's a fact that the market for traditional is not as large as it is for compound, nor as profitable. Wheelies buy everything from the shop, whereas a large percentage of traditionalist will try to figure out how to make their own equipment. They don't just want to buy it and shoot it, they want to make it and shoot it. I can't blame them for that because I feel the same way.
To make the point, we had 10 guys at the (EFA) shop last night for our weekly shoot. Two of them had longbows that they had made themselves, and which I might add shot and looked very well. Also, one of the guys had made a pocket quiver which looked pretty good. We had about 20 pocket quivers in the shop that were well made and reasonable priced, but there is just no substitute for using something that you made yourself.
To be successful today as a small traditional archery shop you need to give quality service, be innovative with new products, have a good website, probably go to a lot of events, host a shooting league and, or teach archery. One last suggestion is to get to know the Wheelie shops. Most of them don't really want to deal with traditionalist and will be happy to send them to you.