Go Where You Don't Belong?

[BWallace10327]

I've now seen an ad on outdoor tv that will give any anti hunting activist an understandable perspective.  The under armor commercial involving a "hunter" rigorously training are the ads in question.  He in not training for any hunt, but rather a fight to the death with nature.  Everything from the industrialized music to the ever-stoic gestures of the "hunters" scream "I'm a badass and nature can't stop me."  The joke ends with a final insult of this "hunter" hoisting a deer up and giving it a "you were not match for me" look. It only takes one *successful commercial to start a trend.  Hopefully this isn't the new norm for the tv hunting personality. Any thoughts?

[OregonTom]

My only though is that Under Armor is just more made in China junk  

[Orion]

Hmmmm.  Haven't see the ad, but if your description is accurate, I find it such ads helpful. They tell me absolutely WHAT NOT TO BUY.

[warpedarrow]

That kind of goes against the grain of a fellow that picks up a crude weapon such as a bow and arrow and goes into the woods in search of food.  I try not to be in a fight against nature, but to blend in with it.  It really isn't whether I win or the deer wins or if I get wet or freeze my hind end off.  It is about the act of hunting and being part of a natural world unspoiled by the advancements discovered by man such as synthetic materials, game cameras, mechanical broadheads, electric socks, etc.

[The Whittler]

It's like everything else on TV, it's a joke. It's like watching Be Whitched, you know half that stuff ain't true. :-))

[Dogboy900]

If it is who I think it is that would be Cameron Hanes. He is a passionate bowhunter, ultra marathon runner, and strong advocate for getting education about what hunting is actually about out into the public arena.
He is sponsored by Under Armour so yeah he does ads for them, but in my opinion he is one of the good guys out there.

[Steve in Canton]

I hope that all of the elites who are against under armor are only using equipment and cloths that they make themselves .  It is amazing to me how so many on this site get up in arms over new technology.

[TSP]

I don't think the original poster said he was against Under Armor per se, I think he was saying that the new Under Armor commercial comes across as a cheap-shot insult to responsible hunting.  I haven't seen the commercial so can't comment on whether that's true, but it sure doesn't sound good.

[Bladepeek]

I think we all have to remember that TV ads are made by people who are paid fortunes to track trends, ad success/failure etc. Most have no basis in reality, but portray the idea "if you buy this product, you will be like this guy". Check out all the ads for casinos - a beautiful young couple surrounded by beautiful people all having the time of their lives. Go to the casino and it's a lot of grumpy old folks with buckets full of coins that they are plugging into the slots as fast as possible.

I especially find Nissan ads distasteful - a dad picking up his son from school and drag racing, or the girl sliding sideways into a parking spot ahead of someone who was waiting for it. Terrible images to put in front of impressionable new drivers. Doesn't make the Nissan a bad car, but I think their ad agency sucks.

I personally like Under Armor (but find it a bit over-priced), but that ad would turn me off.

[BWallace10327]

I have used under armor products over the past 10 years and have been very happy with them. This is the commercial with lee from lee and tiffany. The caliber of the people in the commercial is irrelevant.  It would still be a very bad ad if footage of Fred Bear or Howard Hill was edited in.  My problem is not with the under armor material or with the actors in the commercial but the entire tone of the ad. I feel bad for those that can't segregate the 3 factors as they are the ones who are most easily swayed by these commercials.  Like it or not, media is a powerful, guiding force that plays a undeniable role in shaping a populations attitude and belief structure towards the topic concerned, in this case bowhunting.  The end result of such an irresponsible ad campaign may well do more that sell a few shirts; it may further the degradation of our sport (for lack of better term) by aiding in creating an alarming paradigm shift from hunting and being part of nature to hunting and being in a fight to the death with nature.  Anyone who hunts for reasons transcending the "train-kill, train-kill" mentality, as depicted in this commercial, is most definitely an elite in the very best sense of the word.

[Bladepeek]

Well said!

[Ron Vought]

The true identity of hunting and archery has been lost by many....

Ron

[Steve in Canton]

Weather we want to admit it or not we hunt to kill, when we practice we are training to kill, when we scout we are training to kill, when we do anything related to hunting we are training to kill.  Who cares what music is in the commercial or the primal scream, the only people who watch these commercials are the people who watch hunting shows, they are not shown on regular channels

[Mike Vines]

If I ever watch a hunting show on TV, I already went where I don't belong.

[DWT]

Well said Mike, Ive had my fill of the Lee and Tiffany pros of the world and their hitlists.

[achigan]

^^
X2

[pockets]

The few times I have attempted to watch archery 'hunting' shows on the Outdoor Channel, I couldn't tell where the show ended and the commercials began. It all just kind of blended into one big 'heavy-metal-trailer-on-stilts-over-a-feed-trough' extravaganza.

But then again it really boils down to; different streaks for different freaks.
We can always employ the channel selector or off-switch.  

[last arrow]

It is just another step in the militarization of hunting that has been going on for some time.  Unfortunately, it probably started with the commercial camouflage clothing. Look at the typical rifles being sold today versus those sold for hunting 20 years ago.  Based on equipment being sold, you would think most hunters are preparing for a special ops mission and not a simple hunting trip.  Generally marketing follows culture in order to attach the item they are selling to the cultural trend that is popular.  Don't blame the marketers, blame us for not speaking out in more public forums against this  trend.

By the way, I haven't seen the commercial and I don't watch hunting show so don't know the people or product being advertised.  Its sounds like the typical material you see in magazines and sales flyers and just continues the trend.

[Tall Paul]

Originally posted by Steve in Canton:
I hope that all of the elites who are against under armor are only using equipment and cloths that they make themselves .  It is amazing to me how so many on this site get up in arms over new technology.

The interesting thing is, that there's really nothing new involved with Under Armor.  It's just polyester, and I think that came out in the early 1970s.

They just had an incredible marketing plan, and now I see people with the UA logo on their pickup truck windows. Kinda like the Browning logo.

That's right: people will actually pay you MONEY to advertise your product on their vehicle, if they think it makes them look cool.  And probably 80% of them don't even own any ua!

[highlow]

I just saw a commercial for UA and Go Where You Don't Belong. It's not Cameron Hanes and he didn't hoist a deer. Just doing some pushups and weights. Draws a compound and then seen sloshing through a stream with antlers packed on back. Might be a shorter version of the one you saw. Didn't appear to be anything out of the ordinary as far as hunting apparel and equipment commercials are concerned. Fail to see how it would add any additional fuel to the current anti-hunting fire.