I have used cedar, pine, vanilla, anise, clove, garlic, fresh earth, acorn, persimmon, fox urine, skunk essence, and others I don't recall. I have had very mixed results. The only times I have had deer really come busting in on me were young animals. Acorns, persimmon and similar smells have only seemed to work during the time these items were in season. Garlic is the only product that I have seen deer follow with their noses really stuck to the ground. It does also attract yellow jackets, though. (Oddly, I have had some people tell me that garlic tended to deter deer.) Rut related products have had the same results.
If I were making scents for sale I would concentrate on food smells and natural earth scents. Would this work in soaps?