On the Mad Dogs, the base price is for a fairly plain, but still nice bow, but you could upgrade to a nicer bow and still keep it affordable. My understanding of the reason for the price differences between different brands is the finish work. A high end bow may be hand sanded to 100 grit or higher before the finish is applied. Makes for an absolutely beautiful, but somewhat unnecessary finish. The ones like Mad Dog are usually sanded to maybe 220 grit or so. Still makes a great looking bow, but not as shiney as the high end ones. Because of the time involved in the high end finishes, you pay a lot for a relatively small difference that has no impact on performance. I have another brand bow that is finished along the same lines. Not super shiney, but still pretty fancy as far as wood choices go and good looking. It's a full size and around $450-$500, so about the same price range as the Mad Dog Mountaineer.